They thought they could take away our beloved bagels, but they underestimated the power of the schmear! In a delicious uprising, McDonald’s locations across the US are bringing back the breakfast bagel by popular demand.
Is this a corporate conspiracy by the Golden Arches? Not this time! Franchisees and fans have joined forces in a grassroots movement, fueled by nostalgia and a craving for that doughy goodness. Remember 2020, the dark age when bagels were banished from the menu? Well, those days are over.
Social media has become a battleground for the #BringBackBagels brigade. Sightings of the everything bagel breakfast sandwich are popping up everywhere, from California to the hallowed grounds of New York City. A dedicated Facebook group, with over 12,000 members strong, is practically drooling over bagel memes and celebrating each delicious discovery.
While McDonald’s remains tight-lipped about a nationwide relaunch, some franchisees report that a third of US locations are offering the bagel sanctuary once again. It seems the schmear campaign is spreading faster than cream cheese!
This bagel bonanza comes amidst a period of menu shakeup for McDonald’s. The Krispy Kreme doughnut deal and customer complaints about affordability suggest the fast-food giant is rethinking its strategy. Could this be the dawn of a new era for breakfast at McDonald’s? Perhaps. One thing’s for sure, bagel lovers have a reason to celebrate. They’ve shown that even in the corporate landscape, there’s a place for a little customer rebellion. And who knows, maybe this is just the beginning. After all, when it comes to breakfast, we all deserve a schmear victory.
